Na (Amy) Wen is Assistant Professor of Marketing and Stelmar Faculty Fellow at California State University, Northridge, where she has received numerous teaching and research awards. Professor Wen holds a Ph.D. in Marketing from the Georgia Institute of Technology. Her academic research focuses on consumer behavior and decision-making, with a particular interest in the sometimes surprising effects of subtle cues in the environment on consumer behavior. Her research has been published widely in academic journals. Professor Wen enjoys teaching consumer behavior and marketing research classes to undergraduate and MBA students.
Ph.D. 2010, Georgia Institute of Technology
M.A. 2002, Fudan University
B.S. 1999, Inner Mongolia University